Since late 2022, the prevalence and influence of generative AI technologies have significantly increased across a range of industries, including higher education. The implications of generative AI are particularly complex and multifaceted in the context of college admissions, where the authenticity and uniqueness of student applications are crucial. Admissions officers’ traditional metrics and methods for assessing applicants’ originality and personal voice are coming under pressure as AI tools get more sophisticated at producing creative content, from essays to artistic works. Over time, educational institutions might need to pivot to new methods to maintain the objectivity and fairness of their selection standards.